For any business planning to debut their presence online, a directory listing is one of the highly recommended channels for increasing organic visibility. There are over thousands of online directories that let you list your business. Some are free and some offer paid business listings. If you are wondering which ones would benefit your business more, this article will give you an inference on which one to pursue further. It is key not have your business listed in just any directories you find online, we suggest you find the niche for which the SEO benefits are higher.
Because there are plenty of online directories available, the process of listing starts with prioritizing and choosing the directories for listing. For which you’ll need to determine the directory’s reputation and the search traffic the website offered. Secondly, determine the difference between getting your business listed for free vs paid business listings and the placement.
While free listings might be the best fit for your budget but, remember to analyze the paid offering and determine the return on investment it has to offer. If you are offered guaranteed exposure, longer run times, deep linking and larger ads it would directly simply better exposure for your business. The paid business listing also helps you target your listing to the right set of audiences including demographics, categories, regions and so on.
No matter if the listing you choose for your business is free or paid, the foundation of a listing depends on how descriptive the information is, if they are optimized with the right business-related SEO keywords and if the information given is authentic.
Most directories offer free listings but if your budget permits, do take advantage of the paid listings especially if the directory you are being featured on is targeting your niche. Paid listing ensures a safe link profile to help boost your SEO efforts. A combination of both free and paid listing in some of the popular and reliable online directories would work out to be a good Marketing strategy. Keep a close eye on the analytics of your website to monitor the traffic, source and queries leading up to it. Paid listings are highly moderated and get your website quality listing for SEO purposes with the new Google algorithm – Penguin.
A word of advice: Online directories that scream ‘Free’ and ‘Everyone’s welcome’ are probably the ones that would spam and lead to having your links penalized. They are the ones you would want to avoid. Websites that cater to your niche market and are known to be industry experts may have all the listing vetted for quality and avoid spamming.
If you are still confused and are not sure on which option to proceed with, consider consulting Search Engine Optimization Expert or an internet marketing professional who can guide you better with the right strategy. To summarize, undeterred by the monotony of directory submissions, they are beneficial for driving traffic to your website and help increase your ranking on Search engines.
Would you opt for free or paid business listings for your business? We’d love to hear your thoughts on it, leave your feedback in the comment box below. Don’t forget to subscribe to our email as well.